FamilySearch is promoting a new program called #MeetMyGrandma with the tag line, "People from all over the world and all walks of life recall why their Grandmother is so special." The program also has its own page on FamilySearch.org. Here is a screenshot of the page asking the question, "What Makes Your Grandma Special?"
The goal is to add 10,000 stories in 10 days. The links on the page promote adding stories to the FamilySearch.org Memories pages. The link on the page to the App Store goes to the FamilySearch Memories App. See this screenshot below:
There is another video on YouTube.com entitled, "Discover Photos and Stories on FamilySearch"