This was part of a promotion by FamilySearch.org celebrating the 175th anniversary of the founding of the Relief Society of The Church of Jesus Christ of Latter-day Saints.
Quoting from this blog post:
March 17, 2017, marked the 175th anniversary of the founding of the Relief Society. At that first meeting, Emma Smith said, “We are going to do something extraordinary” (in Daughters in My Kingdom: The History and Work of Relief Society , 14). And she was right. Today, Relief Society sisters all over the world are positively influencing their families and communities and doing their best to exemplify the organization’s motto, “Charity Never Faileth.” The heritage of strong women in the Church spans generations.You may have received a similar notification from FamilySearch, if not you can see your individualized Relief Society page at https://familysearch.org/campaign/reliefsociety.